Bombora Product Review

Bombora Product Review

Bombora is a leading provider of B2B intent data in the AI-powered sales automation category. Its main functionality revolves around identifying and prioritizing potential customers based on their online behavior and research activities.

Key Differentiators:

• Company Surge® data: Bombora’s proprietary algorithm analyzes content consumption patterns across a vast network of B2B websites to identify companies showing increased interest in specific topics or products.


• Extensive data co-op: Bombora leverages a cooperative network of over 5,000 premium B2B websites, with 85% of this data being exclusive to Bombora.


• Integration capabilities: Bombora seamlessly integrates with major CRM and marketing automation platforms, allowing for easy incorporation of intent data into existing workflows.

AI-Powered Solution:

Bombora utilizes artificial intelligence and machine learning in several ways:

• Intent signal analysis: AI algorithms process massive amounts of data to identify meaningful patterns in content consumption, filtering out noise to surface genuine buying intent.


• Predictive analytics: The platform uses AI to predict which accounts are most likely to be in-market for specific products or services.


• Topic modeling: AI-powered natural language processing helps categorize and understand the context of consumed content, mapping it to relevant business topics.


• Automated prioritization: The AI engine scores and ranks accounts based on their intent signals, allowing sales teams to focus on the most promising opportunities.

By leveraging AI throughout its solution, Bombora enables sales and marketing teams to make data-driven decisions, prioritize accounts effectively, and personalize outreach based on prospects’ demonstrated interests. This AI-powered approach helps businesses improve their sales efficiency and close deals faster in the competitive B2B landscape.