People.ai Product Review

People.ai Review

People.ai is a leading platform in the “AI in Sales Forecasting and Predictive Analytics” category, offering a robust suite of tools to streamline sales operations and drive revenue growth. The platform is powered by advanced Artificial Intelligence and machine learning, making it a standout solution for modern sales teams aiming to enhance forecasting accuracy and optimize decision-making.

Main Functionality

People.ai focuses on intelligent sales forecasting, pipeline management, and predictive analytics by capturing, organizing, and analyzing sales activity data from emails, meetings, calls, and CRM systems. Its AI-driven capabilities provide actionable insights into deal health, opportunity prioritization, and sales team productivity. People.ai’s platform goes beyond traditional methods by creating real-time sales forecasts, analyzing relationships and engagement levels, and delivering personalized coaching recommendations to sales reps. This ensures that sales teams can focus on high-priority leads and improve forecast accuracy based on activity data and buyer behavior.

Key Differentiators

• Revenue Intelligence System™: People.ai integrates AI seamlessly into the sales ecosystem to automatically capture all interaction data, eliminating manual data entry while ensuring dynamic CRM updates.


• Proactive Guidance and Coaching: Its predictive analytics model identifies patterns in sales activities and behaviors, offering tailored coaching and insights to improve individual and team performance.


• PeopleGraph™: A proprietary relational intelligence tool that maps professional connections, enabling sales teams to track movement of key influencers and focus on high-impact opportunities.


• Real-Time Forecasting: Unlike traditional periodic forecasts, People.ai continuously updates predictions based on live data, allowing sales teams to adapt more effectively to changing conditions.

Use of AI

People.ai leverages AI for real-time predictive analytics, identifying high-potential deals and risks across every stage of the pipeline. Its machine learning algorithms process large datasets—combining historical and real-time data—to uncover trends, score leads, and optimize pipeline management. Additionally, the platform employs generative AI to analyze sales activities and deliver digestible, actionable insights to sales leaders and reps. By translating extensive datasets into clear paths to revenue, People.ai ensures improved forecasting precision, better resource allocation, and reduced pipeline leakage.

Organizations like Lyft, Okta, and Zoom are among those using People.ai to transform sales processes and achieve predictable revenue growth. The platform’s ability to integrate deeply with CRMs, provide role-specific insights, and enable automation of administrative tasks makes it a powerful tool in the sales forecasting and analytics space.