ZoomInfo Product Review

Product Review of ZoomInfo Copilot

ZoomInfo’s AI-powered sales intelligence platform, ZoomInfo Copilot, is a cutting-edge solution in the AI for Sales Performance Analysis and Improvement category. The platform leverages artificial intelligence to transform every seller into a top performer by unifying comprehensive go-to-market data with proactive insights.

Key Functionalities and Differentiators

• Real-time signal analysis: Copilot automatically collates and analyzes signals from intent data, website visits, news mentions, and other sources to identify high-potential opportunities.


• AI-generated buying group intelligence: The platform creates AI-powered buying groups and personas, helping sales teams target the right decision-makers.


• Personalized engagement at scale: An AI Email Generator crafts personalized messages based on prospect data, intent signals, and previous interactions, boosting outreach conversion rates.


• Predictive analytics: Copilot uses AI to analyze past interactions, customer behaviors, and market trends to identify which prospects are most likely to convert and when.


• Automated administrative tasks: The AI assistant handles up to 70% of non-revenue generating tasks, allowing sales reps to focus more time on closing deals.

ZoomInfo Copilot differentiates itself through its foundation of high-quality, real-time B2B data, which powers its AI capabilities. This ensures that the insights and recommendations provided are accurate and actionable.

By integrating AI throughout the sales process, from prospecting to engagement, ZoomInfo Copilot enables sales teams to work more efficiently, prioritize effectively, and close deals faster. Users report capturing nearly 25% more pipeline, booking 60% more meetings and demos per week, and being first to engage with accounts 51% of the time.