AgilOne Product Review

AgilOne Product Review

AgilOne is a customer data platform (CDP) that leverages artificial intelligence to enable personalized customer engagement for enterprise B2C companies. Its main functionality is to unify customer data from multiple online and offline sources into a single customer view, then apply machine learning and predictive analytics to drive personalized marketing across channels.

Key Differentiators

Key differentiators of AgilOne in the AI-powered personalization category include:

• Comprehensive data unification: AgilOne cleanses, dedupes, and stitches together customer data from disparate sources like web, mobile, email, point-of-sale, and call centers to create a unified customer profile.


• Advanced machine learning capabilities: The platform uses AI to segment customers, predict behaviors, and optimize personalization and targeting of marketing campaigns.


• Omnichannel activation: AgilOne enables consistent personalization across multiple touchpoints including email, website, mobile, and in-store interactions.


• Enterprise-grade scalability: The solution is built to handle large volumes of data and serve major enterprise brands.


• Open architecture: AgilOne provides APIs and integrations to work with existing martech stacks rather than requiring a rip-and-replace approach.

AI-Powered Capabilities

The AI in AgilOne powers several key capabilities:

• Predictive customer insights like likelihood to purchase, churn risk, and customer lifetime value.


• Automated customer segmentation based on behavior patterns.


• Next-best-action and product recommendations.


• Campaign optimization to determine ideal timing, channel, and content.

By leveraging AI to unify data and derive actionable insights, AgilOne enables marketers to create highly relevant, personalized experiences across the entire customer journey without requiring advanced data science skills. This allows brands to build more authentic relationships with customers and maximize lifetime value.