Consensus Product Review

Consensus Product Review

Consensus is a leading Product Experience Platform in the AI Sales Enablement and Content Optimization category. Its main functionality revolves around demo automation and personalized product experiences, which sets it apart from traditional sales enablement tools.

Key features and differentiators:

• Intelligent Demo Automation: Consensus allows revenue teams to create scalable, interactive demo experiences that customers can watch on-demand. This frees up sales representatives to focus on high-value, personalized customer interactions.


• Personalized Product Tours: The platform enables the creation of customizable product tours that adapt to each viewer’s specific interests and needs.


• AI-Powered Insights: Consensus uses AI to analyze customer interactions with demos, providing detailed engagement metrics and buyer intent data. This feature, dubbed “Demolytics,” offers valuable insights into prospect behavior and preferences.


• Stakeholder Discovery: The platform’s intra-viral component allows champions to easily share content with all stakeholders, helping uncover hidden decision-makers in the buying process.


• AI Vision: Consensus incorporates a conversational AI experience that merges AI chats with customized product tours, enhancing the buyer’s self-guided journey.

AI integration in Consensus:

Consensus leverages AI in several ways to optimize the sales enablement process:

• Content Personalization: AI algorithms analyze viewer preferences and behavior to dynamically adjust demo content, ensuring each prospect receives the most relevant information.


• Predictive Analytics: The platform uses machine learning to predict buyer intent and identify high-potential leads based on engagement patterns.


• Automated Content Curation: AI helps in assembling the most effective demo content for different buyer personas and stages of the sales cycle.


• Natural Language Processing: The AI Vision feature uses NLP to facilitate conversational interactions between prospects and the product tour, answering questions and guiding users through the demo experience.

By combining these AI-powered features with its core demo automation capabilities, Consensus aims to accelerate sales cycles, increase deal sizes, and improve close rates for B2B companies.